Ethics
Trust before access, speed or revenue.
HANN’s ethical boundaries apply to editorial decisions, product access, commercial work and the conduct of everyone representing the brand.
Independent judgment
Brands cannot purchase an independent conclusion. Product access does not guarantee coverage, and commercial income is never presented as independent editorial judgment.
Transparent relationships
Loan units, gifted products, affiliate relationships, sponsorship and paid branded work are disclosed in a form the audience can understand.
Evidence and fairness
Criticism must be supported by testing, observation or reliable sourcing. HANN gives relevant parties a fair opportunity to clarify disputed facts without surrendering editorial control.
Accountability
Material errors are corrected. Conflicts that could reasonably affect trust are disclosed, managed or removed from the assignment.